This course will provide an overview of the history and challenges that brand owners, artists, and consumers have faced as the internet and new technologies such as the Domain Name System, social media, a blockchain-based internet, and AI have evolved. Through case studies, PowerPoint, and discussion, we will trace the legal and other challenges that have confronted trademark and copyright owners, and the international, legal, and governmental responses that have emerged. New technologies like domain names, the dark web, 3-D printing, cybercrime, and deepfakes are all part of this story and have created their own challenges and responses.