This course explores the 100-year history of the Walt Disney Company, from its humble beginnings to its rise as a global entertainment powerhouse. We'll examine how Walt Disney's life and vision shaped the company, how early challenges influenced its identity, and how key moments—like the rise of animation, theme parks, the 1990s revival, and major acquisitions—fueled its growth. The course also offers behind-the-scenes insights and considers a range of perspectives, from admiration to critique, on Disney’s cultural impact and future.

Maria Massad is a marketing leader and storyteller with deep ties to Disney’s legacy. She worked on PBS’s American Experience documentary about Walt Disney and led digital marketing and partnerships for The Walt Disney Birthplace. With an MBA from the University of Chicago Booth School of Business, she has built impactful campaigns across media and marketing. Her blend of Disney history expertise and professional experience offers unique insights into the company’s evolution and lasting influence.

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