Do you remember your first car? It is fun to trace the technical and aesthetic development of the motorcar from its humble beginnings towards the luxury and consumer product of today through advertisements. What qualities are you looking for in a new or used car? We will also discuss problems and challenges of individual transportation. How will we drive in 2040?

Gerald Lehmacher loves cars since his childhood in Germany and has amassed a large library of books on automotive history and car culture around the world. He’s also looking into the future of transportation as cars keep becoming smarter and safer.