Demystifying Nonprofit Marketing

Demystifying Nonprofit Marketing

Dine & Discover | This program is completed

4500 S. School Fayetteville, AR 72701 United States

Open classroom

Open to OLLI Members and Non-OLLI Members

Wednesday, November 9, 2016 (one day)

11:30 AM-1:30 PM on Wed

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$40.00

$35.00

“The seed to all good marketing plans is your story and how it differentiates your approach to meeting your customer’s desires ~Robert Rose”. Guidance, ideas and models for nonprofit communicators who strive to help their organizations suceed through effective marketing is always challenging. Nonprofit marketing is completely different from the traditional marketing process and how to evaluate one’s strategy sometimes can be difficult. Class participants will learn how to evaluate a nonprofit’s marketing strategy and how a nonprofit can benefit from having a marketing audit. Molly Jensen, an instructor in Nonprofit/Consumer Marketing and Statistics at the UA Sam Walton College of Business will lead this informative discussion that is based on Gary J. Stern’s book, “Marketing Workbook for Nonprofit Organizations”.

  • *Even though this is a class geared toward those working in the Nonprofit arena, either as employees, board members and or volunteers, everyone who may wish to learn about nonprofits is welcomed.
  • **Catering will be provided.
  • DRAKE POLICIES
  • Please park in the third row parking area
  • Please do NOT go into the pilot and flight lounging areas
  • Please do NOT go outside (in back of building) to view the planes

While completing her doctorate in experimental social psychology, Molly worked in the consumer products industry focused on sales and category analysis. After nearly a decade in the industry, she returned to the University of Arkansas, joining the marketing department. As a member of the Sam M. Walton College of Business faculty, Molly teaches Nonprofit/Cause Marketing and Statistics. She is interested in nonprofit marketing, nonprofit organizational health and strategy. Molly serves as the assistant chair of the marketing department. She sits on the advisory board for Women’s Foundation of Arkansas and was, until, recently, on the Arkansas Division of Volunteerism Advisory Council. Molly is the Walton College co-faculty Director for the Belize Community Development Project.