Navigating the online marketplace can indeed be challenging. Unfortunately, e-commerce tips the advantage away from the consumer and towards very sophisticated marketers. Whether dealing with a small business on Main Street or a giant firm on Madison Avenue, it is difficult to know who to trust or how to discern a true bargain from a real ripoff. How do you sort fact from fiction and take control of your purchasing power? Most importantly, how do you protect yourself from being duped out of money or having your identity or account information stolen by hackers?

In this course, we will cover critical aspects of being both a transactional and a relational shopper. Factors will be discussed that can affect information perceptions and good buying decisions. A variety of resources to enhance your ability to make safe, sharp, and savvy purchasing decisions with sellers you can trust will be offered. We will hear from expert speakers, learn about valuable resources, and engage in helpful discussions.

Being a Capable Consumer will change how you respond to social media messages and how you approach online shopping experiences for products and services big and small. You will gain confidence and clarity through six enlightening discussions.

(Current OLLI Members Only)